It’s been awhile since I’ve posted anything about AppleTV. Or Boxee. When Boxee came out for OS X, it took the desire (or need) out of wanting to get a dedicated AppleTV for the purpose of using Boxee. And, to be honest, while the form-factor is intriguing, I can’t see it in my entertainment center and I have little desire to purchase a Boxee Box. We’ve settled into a comfortable routine with our Netflix queue and Netflix instant watch offerings for watching movies that we didn’t want to wait for in the queue and especially to catch up on past episodes of Lost or 24 without commercial interruption (which is essential when you’re trying to catch up on multiple seasons before series finales). Hulu and Boxee apps for OS X, or even surprisingly, the network sites like FOX and ABC, have been sufficient to watch any current season episodes of anything. Of course, now that Lost and 24 are finished, there’s only an occasional Lie To Me or Kitchen Nightmares that I care to watch. And if we really like something, like BBC’s Elizabeth Gaskell Collection box set (don’t look at me like that), we’ll invest in the DVDs. As for gaming, we’re still using our almost 10-year old GameCube! So, admittedly, we are not the ideal demographic in this space—or, are we? Now, with all the new rumors surrounding AppleTV’s change back to iTV and being brought over to the iOS platform with the promise of apps similar to iPad and iPhone—will the game be changed? Will we finally take the plunge? That all depends…
I wrote about Boxee earlier this month and indicated how I was Intrigued with AppleTV for the first time. Today, I read over at MacRumors.com, that to sweeten the pot, the folks at Boxee have now announced they have added more content to their application that runs on AppleTV that includes Hulu, CBS and Comedy Central. Now I still haven’t gone out and bought my AppleTV yet, (remember, I said I was “intrigued”, not quite “convinced”) so I’m probably not the most qualified to comment knowledgeably about this system, but it seems to me that Boxee has really stumbled onto what many people have hoped AppleTV would provide all along. The only thing that is missing at this point is the ability to record live broadcasts from a cable or antenna feed (TV tuner + DVR/Tivo), but that’s what your cable-supplied DVR or Tivo is probably already doing. Would it make sense for Apple to include a TV tuner and DVR capability into the AppleTV? While I’m sure this would appeal to many people, Apple seems to have good reasons for not including these—at least yet. Read more
To see the Apple logo emblazoned, front and center, in the living room on a 50″-ish HDTV and not just tucked away on the desk in the office or bedroom or den, but where everyone lives–what a branding opportunity. Not that Apple has ever created a product just for the sake of brand-building, but if there was ever the perfect blending of meeting a need in an arena where brands are defined like no other, creating an HDTV that wirelessly ties into the iTunes store and runs Front Row so brain-dead simple and right out of the box, this would be it. If Jason Calacanis from Valleywag is correct as reported in Nate Lanxon’s blog on CNET UK, which I originally found the link on TUAW’s Rumor Roundup) (link-love spread around), it might finally be taking shape in Cupertino and even more importantly, close to being released to the public.
I’ll be the first to admit that I am not a true videophile. We do not have a monumental HD altar dedicated to the pantheon of gods emanating from Hollywood. We have consciously downplayed the role of the television in our household to focus on more profitable, mind-challenging activity such as; conversation (how novel!), reading and game playing (physical games like cards and board games — not Wii, PS3 or Xbox). In fact, with the exception of a couple of 20″ and 24″ computer LCDs, we don’t even own an HD set.