Outlaw Priorites

January 18, 2013 by · 2 Comments
Filed under: Design, Uncategorized 

Trying to put into perspective…

Outlaw Priorities

Solution For Confusing Names In Car Insurance: AllStateFarmers!

AllState Farmers Insurance
Quick! Who’s your car insurance carrier?! Just thought I would submit a solution to help cement any ongoing confusion you might be having regarding what car insurance brand you currently carry. Probably one of the good reasons GEICO stands out from the crowd. You know if you have GEICO. Allstate? State Farm? Farmers? Not so much.

Getting Windows Keyboards To Work on Mac Systems

November 30, 2011 by · 6 Comments
Filed under: Apple, Design, Tech 

Logitech Desktop MK710

Just thought I’d post a quick little help for any of those out there that want to take advantage of a good keyboard deal but wondering if it will work on your Mac system. One little caveat before I go further, this tip is for OS X 10.6 Snow Leopard and earlier and I haven’t seen how this works on OS X 10.7 Lion yet. Personally, I’m waiting a little longer to upgrade my main workstation, but that’s another story.

While OS X does a pretty decent job of supporting the basic typing ability of almost any keyboard or mouse out there, there is the one nagging reality that if you have gotten into the habit of keyboard combo shortcuts, that the Command and Option key functions are basically switched and can drive you batty when you get an unexpected result from key command. To solve that, the utility that I use is a kernel extension that you can set from your System Preferences called DoubleCommand which allows you to easily and quickly remap your basic system keys that make up the main difference between Macs and Windows operating systems–notably the Command and Option keys. Basically, I only use it to swap those two keys, as you can see in the screen grab below, but you can use it set many other possible key remapping combinations as needed.

DoubleCommand Pref Screen

While OS X won’t support all the extra bells and whistles that may have been designed into your Windows keyboard like opening up Office apps or Mail or pretty much anything else that is extra whizbang–but surprisingly, the only extra-curricular activity that I really care for my keyboard to perform besides basic typing and F key operations, are iTunes controls. Starting a song; volume control; skipping; pausing–all those functions are supported. So, if you don’t mind missing all the additional functionality, than this is the tool for you. For those that want more control and need better Lion support, there is also a link to another utility, which I have NOT tried myself, called KeyRemap4MacBook that you may find more useful.

What I find ironic in all this, is actually how well Microsoft supports OS X with ALL of their keyboards and mice but Logitech seems to be dragging their feet as slowly and half-heartedly as possible in supporting Macs. This is a great tool to be able to use some of the cooler Logitech keyboards that don’t support Macs with your Mac and not drive you crazy with the Command and Option keys in the wrong place.

On last thing to remember is if you are using this for a laptop environment, when you disconnect your keyboard and go to use your built-in keyboard, your keys remain remapped and now they are swapped again. You will need to launch your System Preferences and turn off the the changes you made. The good news is that the DoubleCommand allows you to save it as a preferred setting in User Preferences so that when you reboot, it will default to whichever setting you prefer. Enjoy.


Buna High vs. Penn State: A “Brand” New Equation

November 10, 2011 by · 5 Comments
Filed under: Design, Identity, Logo Design 

Buna HS not equal to Penn St.

The recent scandals that are racking Penn State right now have brought up an interesting dilemma of which Buna High High School no longer has to worry about being associated with (other than this blog post and all the past hoopla over copyright infringement and cease and desists that will remain searchable on the innerwebs). Right now, I would imagine any school or athletic association involving young boys that may have been “inspired” to use the Penn State Nittany Lion logo are now (or should be) scrambling to divest themselves of any connection to this brand. Because the Penn State Nittany Lion as a brand, now represents a tarnished, dare I say, trashed brand that will invoke emotions of outrage and scandal for many years to come.

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Eternal Design Verities

Saul Bass logos

As a designer who finds much satisfaction in seeing a design I created implemented in a broad-reaching way, we (at least I do) tend to think of a successful identity design as a grasp at immortality–if even on a small scale. But the truth is, that even vaunted design systems by the masters of the craft are remapped and redrawn as time marches on and our grip on the immortal (which was an illusion to begin with) begins to slip. As eternal verities go, there is only one logo that will stand forever, and that is the Logos Himself. It is good to have a right perspective of our place in the eternal scheme of things. The best that we might hope for design-wise, is that like Saul, we might sever the silver cord before our work is re-imagined by a bunch of snot-faced little brats that are still in diapers.

This post is actually based on a comment I was going to post on a good article (if incomplete on the eulogies) called Love Thy Logo by Bill Gardner at RockPaperInk. In the article Bill offers his thoughts about the post-mortem redesigns of the iconic works of the immortal Saul Bass. Since I don’t much like using Facebook-powered comment fields very much, I opted to just post in my own blog instead (which doesn’t use FB comments) thank you very much.

Since I don’t expect everyone who visits my blog to know who Saul Bass was, if the collection of logos above doesn’t give you an idea, or if you’d like to learn more, then some good jumping-point pages to learn more about Saul and his design influence are herehere and here.


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