Trademark Infringement of Mascot Logo! Texas High School Gets Mauled by Penn State
Filed under: "Whitestone Design Werks", Design, Identity, Logo Design
Like many high schools with little budget and no clue as to what institutes true trademark infringement, Buna High School in Buna, Texas had been “assured” by a local sportswear vendor that using this cool cougar image would be perfect and different enough than Penn State’s Nittany Lion logo that they would be safe in using it. Not sure what alternate universe this sportswear vendor was in when they were viewing the Nittany Lions’ logo because it was a rip-off all the way to the same color, but I’m sure they felt some sense of protection in the relative obscurity of being a small high school in the middle of Texas (actually they’re closer to the coast, northeast of Houston) that no one would notice that they were using someone else’s registered trademark for their school mascot. But…someone did, and that someone notified The Collegiate Licensing Company (CLC) in Atlanta, GA, who just happens to manage the licensing of trademarked merchandise for many high-profile NCAA schools and is also charged with enforcing the protection of the trademarked Nittany Lions logo of Penn State in particular. A curt Cease and Desist letter was promptly sent to the small high school with the requirement that they immediately remove the logo from all their uniforms, paint over walls with the logo and stop using the logo for any other printed material or clothing.

Are Recessions Always This Busy?
Piggybacking on the “Busy is Good” post, I have continued to remain incredibly busy since the beginning of the year. I would have to say that I am not personally experiencing the downside of this recession yet and I hope that continues to hold true. I’m not one to “knock on wood” but I am also keenly aware that everything could melt-down tomorrow. But I have to say that I almost feel guilty when people ask “how’s business?” with a trepidatious tone and a hanky ready to wipe up the puddle of tears that is surely ready to pour forth as I confess all the horrors of dried-up business and clients gone belly-up and all I can say is, “I’ve never been busier.”
Busy Is Good
I’ve found myself caught in the enviable quandary of not being able to update my blog due to an increase in business. I’ve had three unpublished posts sitting unfinished since the middle of January and haven’t had the time to really develop the thoughts out the way I would like. For me, posts do not usually fall into place (with the exception of this one) because I am forcing myself to post something–even if it is “thrown-up” so to speak.
It also seems ironic that the busier I am and not able to finish blog posts, I seem to get more ideas of potential good ones. For example, I’m just itching to write another post about AppleTV with all the news out the last week and a half about it. The only problem is that if you don’t sit down and start writing right away, specially if it involves breaking news regarding technology or politics, your final post–when you get around to finishing it–won’t be as fresh and relevant, not to mention, other news can break that might render your unfinished ideas and points moot anyways. So, the pressure is on to strike while the iron is hot and get that post finished.
In the meantime, back to werk!
Temporary Blog Design Changes
I’m having to temporarily change the theme of my blog because my last theme was doing some funky wrapping in Firefox and IE when you have custom Widgets applied. Even with the latest fix, I was still having the wrapping issues. So, for now, I’m using Brian Gardner’s very practical Revolution Code Blue 3.0 theme while I work on a new customized theme. I love what Brian and Jason Schuller are doing with Revolution2 and will give them some free press for little while. I’m also working on a new blog for Whitestone Design Werks that I hope to have up before the year is out as well. So, needless to say, I will be immersed.
WDWerks.com Redesign Is Live
The new design for WDWerks.com is now live. It actually went live on Tuesday (as I posted last week, I was aiming for Monday), but I was still working on the portfolio pages and getting the slider jquery code to all work properly and just had a scrollable list as an effective placeholder. I was waiting to make any type of formal announcement until that part was ready.
I still have several things to finish on it. In addition to rewriting a lot of the copy (I’m always on the look out for good copywriters!), I will be implementing more jquery effects on the frontpage main image area. I am also working on new CSS for the form on the Contact Us page and will be applying the design to a WordPress theme and launching a dedicated blog for WDWerks. Currently, the blog link directs to this site but that will change soon.
Would enjoy getting anybody’s thoughts or feedback on it. And definitely let me know if you see any problems with it.



