Filed under: "Whitestone Design Werks", Coeur d'Alene, Design, Identity, Logo Design, North Idaho
We’ve been applying the finishing touches on a branding overhaul that Whitestone Design Werks created for JEB Commerce which we announced last September. In that post, our intent (both JEB Commerce and WDW) was to highlight the whole process step by step for the benefit of other businesses considering what it would take to re-invent their identity and infuse their brand with a new fresh, life. Well, the best-laid plans of mice and men…
As a consolation, we are now providing highlights of the new identity system and how it has been applied across the board to all of the collateral pieces needed for conducting a successful business. After showing what was originally being used by JEB Commerce after the jump, we’ll show the new identity living and breathing in all of it’s new environments.
This isn’t meant to be an authoritative review—for that, you can go to Ken Rockwell’s review of the Tokina 11-16mm lens, or any of the other myriad articles that come up in Google (or Bing). I’m just posting some explorations and my own experience with the new lens (new to me that is).