Eternal Design Verities
Filed under: "Whitestone Design Werks", Design, Identity, Logo Design
As a designer who finds much satisfaction in seeing a design I created implemented in a broad-reaching way, we (at least I do) tend to think of a successful identity design as a grasp at immortality–if even on a small scale. But the truth is, that even vaunted design systems by the masters of the craft are remapped and redrawn as time marches on and our grip on the immortal (which was an illusion to begin with) begins to slip. As eternal verities go, there is only one logo that will stand forever, and that is the Logos Himself. It is good to have a right perspective of our place in the eternal scheme of things. The best that we might hope for design-wise, is that like Saul, we might sever the silver cord before our work is re-imagined by a bunch of snot-faced little brats that are still in diapers.
This post is actually based on a comment I was going to post on a good article (if incomplete on the eulogies) called Love Thy Logo by Bill Gardner at RockPaperInk. In the article Bill offers his thoughts about the post-mortem redesigns of the iconic works of the immortal Saul Bass. Since I don’t much like using Facebook-powered comment fields very much, I opted to just post in my own blog instead (which doesn’t use FB comments) thank you very much.
Since I don’t expect everyone who visits my blog to know who Saul Bass was, if the collection of logos above doesn’t give you an idea, or if you’d like to learn more, then some good jumping-point pages to learn more about Saul and his design influence are here, here and here.
Heptacular!: Seventh MacbookPro Bake Today
A question I see asked often is, “how many times can a logic board be baked and still be successfully revived?”. One very qualified answer is “at least seven.” The other question usually asked is, “for how long does the bake last?” and to answer that, “at least six months.” At least that’s been my experience. Hopefully, that experience will be coming to an end very shortly. You’ll have to find someone else to provide you with your vicarious techniculinary fixes.
Just as I had been bragging to several people both online and off about how my system has been up and running now for “over” six months (5 days over to be exact), my system decided to not wake up this morning. Bummer. The good news is tear down and bake and rebuild went pretty quick. This time I timed it and it took me almost exactly an hour for the whole process (your time may vary), but I think that’s fairly good. And no screws missing after all these tear-downs and rebuilds too!
This time however, I won’t be pushing my luck anymore. After taking the “hepto-baked” MBP back to the Spokane Apple Store yet again and, yet again, failing to produce the now-coveted Nvidia error code (after I lost count how many attempts the Genius™ tried to produce it [thanks Jason!]), the best they could offer me, yet again, is the $310 repair offer that will hopefully cover anything that might happen to need replacing on my MBP. Other than the fact that it will be like it has been preserved for 3+ years and with 3-year old chip designs and technology, it will be just like having a new MBP and should (hopefully) be good for another 3-5 years.
So, I will be taking it back tomorrow to the Apple Store to submit it to the “depot”. I decided to bring it back home because I’m going to remove the upgraded 500GB drive and put the original 250GB back in it for the service. Even though I have a back-up of the drive, I would have to purchase another drive to restore to–so its easier just putting the 500GB in an enclosure and working from it until I get the system back.
My main concern now, is what replacement system will I be getting. This one will most likely be handed down to my daughter and hopefully its baking days will finally be over.
Stay tuned.
68 Tips +1 for Google+ N00bies
Reposted from my Google+ post here: http://bit.ly/pwg9zr but with the addition of one extra tip:
I’ve been on Google+ for over 4 days now. I officially proclaim myself a Google+ Guru!
Here’s my 68 tips for Google+ N00bies:
1. Post on Facebook that you don’t yet have a Google+ invite
2. Post on Twitter that you don’t yet have a Google+ invite
3. Beg for Google+ invite from a guru (like me) on either Facebook or Twitter
4. Recieve Google+ invite
5. Join Google+
6. Post on Facebook
7. Stay on for at least 4 days.
8. Proclaim yourself a Google+ Guru
9. Post in Facebook profile
10. Post in Twitter profile
11. Post on Facebook that you’re a Google+ Guru
12. Post on Twitter that you’re now a Google+ Guru
13. Post on Facebook that Google+ is the demise of Facebook
14. Post on Twitter that Google+ is the demise of Facebook
15.-67. Keep alternately and repeatedly posting on Tweetdeck to Twitter and Facebook accounts simultaneously.
68. Occasionally post to your Google+ account when you remember
*extra tip 69. Re-post Google+ post on your blog.
Oh, and don’t forget to +1 this article!
JEB Commerce Identity Design and Rebrand Complete
Filed under: "Whitestone Design Werks", Coeur d'Alene, Design, Identity, Logo Design, North Idaho

We’ve been applying the finishing touches on a branding overhaul that Whitestone Design Werks created for JEB Commerce which we announced last September. In that post, our intent (both JEB Commerce and WDW) was to highlight the whole process step by step for the benefit of other businesses considering what it would take to re-invent their identity and infuse their brand with a new fresh, life. Well, the best-laid plans of mice and men…
As a consolation, we are now providing highlights of the new identity system and how it has been applied across the board to all of the collateral pieces needed for conducting a successful business. After showing what was originally being used by JEB Commerce after the jump, we’ll show the new identity living and breathing in all of it’s new environments.
Baking a MacBook Pro Logic Board Video
This was too awesome to pass up. A link to this video was posted in the comments section of my blog post Cooking The Books (or Baking my MacBook Pro Logic Board) by Roland who’s IP showed him from Montreal. He did an awesome job putting together this accelerated video (on his revived MBP) that compresses the whole experience into a little over four minutes that’s made even more entertaining by a nice soundtrack: Right Here, Right Now by Fatboy Slim.
Roland is now one of at least 15 people that have commented on my blog posts alone (up to at least the writing of this post) that have successfully baked their logic boards. Only one person has experienced anything like a fail, but there were other indications that it wasn’t the same exact issue that I had originally posted about.
I hope to post again excerpts of some of the success stories for more encouragement and also possibly something to show Apple that they need to rethink their policy in expanding these symptoms to the Nvidia 8600M issue or creating a whole new category. Normal users shouldn’t be expected to have to go through this trouble to repair something that wasn’t their fault to begin with.



