Trademark Infringement of Mascot Logo! Texas High School Gets Mauled by Penn State
Filed under: "Whitestone Design Werks", Design, Identity, Logo Design
Like many high schools with little budget and no clue as to what institutes true trademark infringement, Buna High School in Buna, Texas had been “assured” by a local sportswear vendor that using this cool cougar image would be perfect and different enough than Penn State’s Nittany Lion logo that they would be safe in using it. Not sure what alternate universe this sportswear vendor was in when they were viewing the Nittany Lions’ logo because it was a rip-off all the way to the same color, but I’m sure they felt some sense of protection in the relative obscurity of being a small high school in the middle of Texas (actually they’re closer to the coast, northeast of Houston) that no one would notice that they were using someone else’s registered trademark for their school mascot. But…someone did, and that someone notified The Collegiate Licensing Company (CLC) in Atlanta, GA, who just happens to manage the licensing of trademarked merchandise for many high-profile NCAA schools and is also charged with enforcing the protection of the trademarked Nittany Lions logo of Penn State in particular. A curt Cease and Desist letter was promptly sent to the small high school with the requirement that they immediately remove the logo from all their uniforms, paint over walls with the logo and stop using the logo for any other printed material or clothing.

WDWerks.com Redesign Is Live
The new design for WDWerks.com is now live. It actually went live on Tuesday (as I posted last week, I was aiming for Monday), but I was still working on the portfolio pages and getting the slider jquery code to all work properly and just had a scrollable list as an effective placeholder. I was waiting to make any type of formal announcement until that part was ready.
I still have several things to finish on it. In addition to rewriting a lot of the copy (I’m always on the look out for good copywriters!), I will be implementing more jquery effects on the frontpage main image area. I am also working on new CSS for the form on the Contact Us page and will be applying the design to a WordPress theme and launching a dedicated blog for WDWerks. Currently, the blog link directs to this site but that will change soon.
Would enjoy getting anybody’s thoughts or feedback on it. And definitely let me know if you see any problems with it.
Sneak Peak of WDWerks Redesign
My design business website, Whitestone Design Werks, has been suffering from a painfully outdated design and what is even more inexcusable, an embarrassingly outdated portfolio. My cliché excuse is the classic “cobbler’s kids have no shoes” and the fact that I have had plenty of business coming in to keep me more than sufficiently busy–even website design! I haven’t been totally slack. I actually began work on the redesign last December and have sporadically kept plugging away at it and have really been in earnest the past month to finish it up. It is the classic 80% of the time is spent on the last 10% of the work.
Well, I wanted to whet the appetites of anybody who may have visited the site recently and been disappointed with the lacking portfolio that there are better things to come. So, I thought I would throw a little bone and post a screen shot of the new site as it currently stands. Now I know that someone might think that its easy to post a Photoshop comp of a non-functional site, but you’ll just have to trust me that this is the real deal. My target goal is to get this finished by this weekend and have it up and running by Monday, 11/17. It will also involve moving the site from its current hosting service to Media Temple as well as all the email server configuration, and WordPress setup, etc., so that’s a tall order, but doable.
So, without further ado…


